RALPH LAUREN
FRAGRANCES
Photo Campaign (2022-24)
Project Overview
I had the opportunity to collaborate on a dynamic photo campaign with Ralph Lauren Fragrances, capturing the essence of Polo by Ralph Lauren and Ralph’s Club. The project focused on blending timeless sophistication with modern energy, showcasing the fragrances in settings that embodied their distinct identities—Polo’s classic, adventurous spirit and Ralph’s Club’s bold, nightlife-inspired allure. Through carefully curated imagery, we highlighted the lifestyle and emotions each scent evokes, bringing a sense of unique brand identity to Ralph Lauren.
Result
Through this campaign, we successfully captured the essence of Polo by Ralph Lauren and Ralph’s Club, bringing their stories to life through bold, evocative imagery. The visuals seamlessly conveyed Polo’s rugged sophistication and Ralph’s Club’s modern elegance, resonating with both classic and contemporary fragrance lovers. Our goal was to create a compelling narrative that elevated the fragrances beyond scent—transforming them into a lifestyle statement. The campaign engaged audiences, driving excitement and deeper connection to the world of Ralph Lauren Fragrances.
Deliverables
Creative Direction
Multiple Photos
A series of photos for Polo by Ralph Lauren & Ralph’s Club
Brand Identity
Advertising
Final Application
