PATAGONIA JAPAN

Project Overview

Raised in Japan, Patagonia Team Paddler Kenny Kaneko finds one of the most prestigious canoe paddling race in the world. The Molokai Hoe Canoe Race stretches from the island of Molokai to the shores of Oahu. The 36 mile race catches eyes from around the world and it was important for Patagonia Japan to receive content to tell the story on their own Patagonia Stories page.

Result

With a successful race from Kenny Kaneko, we were able to reflect the beauty and bring life to the story for Patagonia Japan. The short film made and a series of photos have proven to be successful being shown on the Patagonia Japan website and in-stores in Tokyo, Japan. While finishing the race is important, Kenny also recognizes the content we created has displayed the story of what goes into the race.

Deliverables

Creative Direction

Short Film (2-3 minutes)

A series of photos for Patagonia Stories

Brand Identity

Advertising

Final Application