BOOKING.COM
Media Campaign (2022)
Project Overview
In partnership with Booking.com on a TikTok campaign for #TikTokMadeMeBookIt, our goal was to bring viral travel inspiration to life. The campaign showcased how spontaneous, TikTok-inspired travel dreams could become reality with Booking.com’s seamless booking experience. During an all inclusive trip, we highlighted incredible destinations, unique stays, and unforgettable experiences, encouraging audiences to turn their wanderlust into actual trips. The campaign successfully blended social media trends with real-world travel, making it both relatable and inspiring for a new generation of explorers.
Result
Our video reels for Booking.com’s TikTok launch successfully captured the excitement of spontaneous travel, making the #TikTokMadeMeBookIt campaign both engaging and impactful. By leveraging trending formats, eye-catching visuals, and authentic storytelling, we brought dream destinations to life in a way that resonated with the TikTok audience. The content not only drove high engagement and shares but also inspired viewers to turn their travel aspirations into real bookings. This campaign marked a strong entry for Booking.com into the TikTok space, positioning them as a go-to platform for seamless and adventurous travel experiences.
Deliverables
Creative Direction
Vertical Video Reels
A series of photos representing Booking.com
Brand Identity
Advertising
Final Application
